Target Audience
Include is designed for businesses and entrepreneurs looking to launch their own neo-banking solution quickly and without technical complexity. The platform caters to a wide range of users, from fintech startups to established companies seeking to expand their financial offerings.
1. Fintech Startups & Entrepreneurs
✅ Who they are: New and emerging fintech startups looking to launch a digital banking platform without heavy investment in technology. ✅ Why they need Include:
Lack of in-house technical expertise.
Need a cost-effective, ready-to-use solution.
Want to focus on customer acquisition rather than development.
2. Traditional Banks & Neo-Banks
✅ Who they are: Banks and digital-first financial institutions looking to launch or expand their digital banking services. ✅ Why they need Include:
To quickly deploy new banking products without long development cycles.
To expand services into new markets with minimal investment.
To modernize and digitize customer banking experiences.
3. Payment Service Providers (PSPs) & Remittance Companies
✅ Who they are: Companies providing cross-border payments and financial services. ✅ Why they need Include:
To offer a branded digital wallet for seamless transactions.
To integrate multiple payment methods without building new infrastructure.
To enhance user experience with a full-fledged banking app.
4. E-commerce & Marketplace Platforms
✅ Who they are: Online businesses and marketplace platforms that facilitate transactions between buyers and sellers. ✅ Why they need Include:
To provide customers with an embedded financial solution.
To enable faster payouts and cross-border transactions.
To increase user retention by offering in-app financial services.
5. Telecom & Utility Companies
✅ Who they are: Mobile network operators, utility providers, and digital service platforms. ✅ Why they need Include:
To offer customers a digital banking experience within their ecosystem.
To facilitate easy bill payments, airtime purchases, and financial transactions.
To drive financial inclusion by enabling mobile-based banking services.
6. Large Corporations & Enterprises
✅ Who they are: Established companies looking to launch their own branded financial services. ✅ Why they need Include:
To create custom financial solutions without high development costs.
To enhance customer loyalty with integrated payment solutions.
To enter the fintech space without complex infrastructure setup.
Include is built to empower businesses across multiple industries by removing barriers to entry in digital banking.
Last updated